Adding copy around your Payback Calculator greatly increases usage. Telling visitors how to use it and the benefits they get is crucial.
Choose how you’d like to talk to your visitors. Remember to write clearly, concisely and with an active voice. Use compelling copy with a sense of urgency and explain the benefits of why they should use it. Keep this as short as possible.
Optimize the Payback website page(s)
Add a contact form, phone number, and/or general email on the page so if visitors have questions they have an easy way to get in touch with you. Use limited fields so it’s easy for the visitor and removes any hesitation barrier (fields: name, email, message box not required)
Copy Examples
Benefits for your site visitors:
- Upgrading a commercial building to more energy-efficient equipment will reduce your energy consumption and lower your bill. Most often, utilities offer rebates that offset some of the project cost.
- It’s an extremely fast tool that helps you find pertinent information for your projects
- Doing a retrofit project? Some utilities offer incentives for upgrade projects, but information is difficult to find. Using this tool makes it easy to do the work for you!
- Utility rebates play a key role in reducing the cost of the project. Use this tool at any time to see the estimated rebate. You can use it for many different scenarios and see a complete payback analysis including energy savings and breakeven period on an easy-to-read chart.
- See ROI, breakeven, and lifetime energy savings.
- It’s interactive and can be used 24/7! There’s no waiting for rebate estimates or the lengthy research process.
- See the ROI, energy savings, and utility rebates for an entire LED upgrade by adding multiple lines.
Usage Instructions and Field Explanations
- Fill out all the information about your project below, including pre and post-fixture quantity and type.
- The hours of operation have been defaulted to 4,000 hours but can be overridden if you have a more accurate idea of the annual operating hours.
- If you have multiple lines you’d like to include, click the green + icon on the top right of the screen. You can use the arrows to toggle between lines.
- Enter your zip code and choose the correct utility to generate rebates. This will also help to improve the accuracy of the energy savings calculations, as we’ll pull in your utility’s average C&I electric rate, which can also be overridden.
Download the full report to see even more! Pre and post-energy usage in both kWh and dollars, kWh savings, cost difference with or without a rebate, and the charts comparing both, PLUS the environmental impact!
*Disclaimer (if you choose to use one)
All product eligibility and rebates should be verified by the utility company. [INSERT COMPANY NAME] does not provide a guarantee for rebate estimates or rebate programs.